Whatever happened to the television advertisement jingles, those little 3-second tidbits that get stuck in your head for a whole day -- or two? These days, you hear contemporary music on top of some fancy-schmancy graphics or computer effects. Whatever happened to "Frosted Lucky Charms, they're magically delicious"? Or "My Buddy, My Buddy, wherever I go heee goes"? Or "We're American Airlines, something special in the air"? If you're my age or older, chances are you heard those jingles in your head as you read them.

Then I have to wonder what happened to all those now-unemployed jingle writers. What are they doing now? Are they passing on the lost art of Jingle Writing? Are they teaching it to the next generation of jingle writers? Are they flipping burgers at the burger joint on the corner, humming catchy little tunes incessantly to the sizzle of fake meat?

¶ 10:19 AM